Five Ways Hospices Leverage Social Media
STORYTELLING
It is expected to come across personal details of a patient under the care of a hospice provider on their Facebook or other social media pages. These providers showcase their dedication to their patients by getting to know them and respecting their stories, always with the family's consent to share private information. Hospice providers share the heartwarming stories of hospice patients and families to celebrate their lives, honor their journey, and inspire others with their resilience and love.
EDUCATING
As competition between hospice providers intensifies, their marketing strategies are becoming more defined. Particularly noteworthy are their well-crafted videos shared on various social media platforms. These videos feature a range of content, from patients discussing their care to showcasing their dedicated nurses. The content is distinctive and meaningful, reflecting their commitment to offering outstanding care and addressing the stigma surrounding end-of-life care and death.
ATTRACTING
In 1974, hospice care in the United States originated as a volunteer-led movement. Today, hospice providers depend heavily on volunteers' dedication to provide exceptional care beyond basic medical and end-of-life requirements for patients and their families. With 80% of Americans preferring to die at home, the focus on recruiting and retaining volunteers will intensify as this percentage rises. When browsing hospice social media posts, you will encounter tailored messages and content related to volunteering. Certain hospice providers might have dedicated social media accounts for their volunteer services.
PROMOTING
Hospice providers make significant efforts to engage with various targeted marketing segments in their communities, focusing on detailed and value-driven communication. They actively participate and engage with community partners, like funeral homes, to establish strong relationships. Community activities may involve organizing an annual fundraising gala for their foundation or participating in a local healthcare expo. By leveraging social media, hospice organizations can promote these events beforehand and share event highlights afterward.
RECRUITING
Hospice organizations leverage LinkedIn to share company updates and job vacancies and showcase standout employees. LinkedIn has helped hospice providers strengthen their marketing strategies and improve search engine rankings. LinkedIn offers a valuable opportunity for funeral directors and community outreach specialists to engage with hospice providers and individual care team members.
